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Good ideas.Made real.

An indie software studiofull of damn fine ideas

Brand identities, websites and animated promos.
From the name on the door to the app in your pocket.

We make brand identities, websites and animated promos, as well as a few products of our own.

Brands and websites.

Each one starts with a name, a mark and a voice, then a site built around them:
its story, its town, its sense of humour. Some are businesses we made up, some are our own products.

Get your free homepageExplore them liveSee all 41 sites

Plumb Lucky homepage

Plumb Lucky

A Calgary plumber, as a doodle zine.

Big Pie Energy homepage

Big Pie Energy

Wood-fired pizza in Ganges, island-sized.

Whoever homepage

Whoever

Our employment agency. Audition the hire before you pay.

Bun Voyage homepage

Bun Voyage

A ferry-side bakery whose homepage is a boarding pass.

FlightHawk homepage

FlightHawk

Trip planning in one conversation. Fewer open tabs.

The Herring homepage

The Herring

A fish market that reads like the morning paper.

Sunbreak Roofing homepage

Sunbreak Roofing

Kelowna roofs, built for sun, snow and hail.

Loud Fish homepage

Loud Fish

Late-night sushi in Gastown, turned all the way up.

Blenny homepage

Blenny

Our motion studio. Animated promos for Reels, TikTok and Shorts.

Lorne's Burgers homepage

Lorne's Burgers

Smash burgers in Inglewood, Calgary.

Camas & Oak homepage

Camas & Oak

Victoria garden care. The same crew every visit.

Slow Tide Coffee homepage

Slow Tide Coffee

A Salt Spring roaster. The cup rises as you scroll.

Frother homepage

Frother

Finds the Canadian craft beer you'll actually like.

Ghee Whiz homepage

Ghee Whiz

A Victoria curry house, as loud as a market poster.

Trestle Civil homepage

Trestle Civil

Earthworks and roads across southern Alberta, out of Lethbridge.

Quiet Storm homepage

Quiet Storm

A Victoria kitchen by day, a soul and R&B bar by night.

Halden homepage

Halden

A small creative studio in Calgary.

Rain Check Creamery homepage

Rain Check Creamery

A Salt Spring ice cream truck. Six stops, seven days.

FetchQuest homepage

FetchQuest

Salt Spring errands, run by neighbours already heading that way.

Saucy homepage

Saucy

A Kitsilano bistro where every bite feels special.

Rusnak Construction homepage

Rusnak Construction

Calgary builders, on schedule.

Dog Days Eatery homepage

Dog Days Eatery

All-day breakfast for the Dallas Road dog-walk crowd.

Probbie homepage

Probbie

Alberta probate forms, drafted from plain-English questions.

Slurp! homepage

Slurp!

Noodles pulled on one side, the whole menu on the other.

Stackhouse homepage

Stackhouse

Walls, floors and roofs, built dry in a Langford factory.

Patty Wagon homepage

Patty Wagon

Smash burgers in Bridgeland, Calgary.

Cloche homepage

Cloche

Bookings and tickets on a restaurant's own website.

Parhelion Home Energy homepage

Parhelion Home Energy

Solar, batteries and heat pumps in Calgary.

Diggby homepage

Diggby

New Alberta permits and openings, read every night.

Bow & Beam homepage

Bow & Beam

A Calgary general contractor and roofer.

Animated promos.

You get about three seconds of someone's thumb. We make short promos built from a brand's own material:
its type, its colours, its words. Tap one for sound, or see how we make them.

Start a project

Emails and ads, in the same voice.

Slow Tide is a Salt Spring roaster we invented to show the whole set. Its site, its promo, its Monday email and its ads
all come from the same words, type and colours, so a customer meets one brand wherever they find it.

Start an emailStart an ad set

slowtide.crushhh.co
Website01 · Open it live
Promo02 · We roast slow · 0:28
Slow Tide CoffeeYou're on the Monday list
The Slow Tide Monday email, top to bottom
Email03 · The Monday list
Ads04 · Feed and story, with motion

The last 10 percent
is the whole job.

Where the time goes

What people notice

Nothing. It just works.

What it took

A hundred small fixes nobody will ever see.

Apps. Our own, and yours.

A few we built and run ourselves. Yours is next, from the first sketch to something people use every day.

Tell us your idea
Live

01 / 07Our flagship

Hire Whoever.

An employee who answers your phone and talks to your callers. Call them before you pay.

Call Annie, our recruiter: 587-316-5288

How it works

  1. Tell Whoever where work falls through.
  2. Call your new hire before you pay.
  3. They answer your phone and talk to callers.
  4. Each call becomes a Call Card you review.
The owner's Whoever file: a yellow folder and the Employee File

Bow River Moving Co.

Incoming call

Your business line

On the line

Morgan picked up

Morgan · Hire Whoever

Call ended · 3m 4s

Call card ready for your review

CallerHi, I'm moving a two-bedroom from Bridgeland out to Canmore.

MorganHappy to help. When were you hoping to move?

CallerSeptember 12, mornings if we can. There's an upright piano.

MorganPiano noted. I'll have the owner confirm the plan with you.

Call cardTwo-bedroom move to CanmoreDraft from call184s call · Sept 12, morning
Live

02 / 07Territory intelligence

DIGGBY

Every new business and commercial permit in Alberta, on your list before anyone else calls.

Read from Alberta's public record every night, with the source on every fact.

What lands on your list

  • New businesses, before they have a sign.
  • Commercial permits the day they're issued.
  • A short briefing on who to call first.
  • No source, no name.
City Star Auto Repair · Sep 28 Lash and Luxe Lounge · Sep 11

New openings · Calgary · last 30 days

new-commercial-permit/

├─ #110 9375 24 ST SE

├─ $9,000,000 · new commercial building

├─ issued 2026-03-23

└─ the builder/

   ├─ GGA - ARCHITECTURE

   └─ W•••••• L•••••, Project Manager

named on the firm's own records

7,091 builds on the clock$5.6B disclosed value

Live

03 / 07Alberta probate

Probbie

You answer. We fill the forms. You review.

A draft package to review before filing at the Court of King's Bench.

How it works

  1. Tell us about the estate, in plain English.
  2. Probbie prepares the forms as a draft.
  3. You review, then sign or file.
Private rehearsal

04 / 07Salt Spring errands

fetchquest.

Someone's already heading that way. Ask them to bring it.

Neighbours running pickups for each other on Salt Spring Island.

How it works

  1. Say what you need. A parcel in Sidney.
  2. Agree on the details with a neighbour.
  3. The errand gets done. The helper gets paid.
Two neighbours handing over a parcel, the Salt Spring ferry behind them
FetchQuest's pickup and handoff screen: Home Hardware, Ganges to Central Salt Spring

A little help, in practiceExample

That pickup across the water.

“My order is ready in Sidney. Can someone bring it back to Salt Spring by Friday?”

Sidney → Ganges Pickup · Small parcel

AgreeCollectHand over
Private pilot

05 / 07Good food. Little games.

amuse.

A little something for the table. Little games with your name on them.

Coaster Club, Even Split, The Perfect Pour, One More Scoop and more.

Scan. Play. Pass it on.

  1. A QR on the table opens your game.
  2. No app. It plays right in the browser.
  3. Your name, colours and wording in the play.
  4. Take a turn, then pass the phone across.
Coaster Club: a walnut table, three shots and a sweet spot worth 100
Coaster Club
Even Split: one straight cut through a pepperoni pizza
Even Split
The Perfect Pour: a lager filling under the tap
The Perfect Pour
One More Scoop: a scoop of vanilla over the cone
One More Scoop
Invite only

06 / 07Canadian craft · in your pocket

Frother.

Stop gambling on the wrong beer. It learns your taste and points you at the pour you'll love.

7,770 beers profiled · 365 Canadian breweries · 1,275 stores mapped.

From shelf to sure thing

  • Point at the can. It reads the label.
  • A 60-second quiz builds your Palate Print.
  • Every beer gets a match score for you.
  • Real data, re-swept weekly.

Scan the shelf 50 unknown cans → ranked for your taste

Frother's home screen: Scan the shelf
97%Right up your alleySuper Saturation Hazy Pale Ale · Cabin Brewing Company
Invite only

07 / 07Travel, with instinct

FlightHawk

Go for the good stuff. Flights, points and places in one conversation, with far fewer tabs.

Planning its first real trips now.

The way it works

  1. Tell Hawk what you're thinking.
  2. Explore the possibilities.
  3. Keep what feels right.
Your trip / 001

The ideaJapan / October

Two weeks. A different world.

FlightsPointsPlaces

The way there

YYCTYO

Calgary to Tokyo · October

Research lead

A smoother way to start.

Compare a nonstop route with a protected connection. Keep the total journey time in the picture.

Connection timeBaggage & total costExact-date availability

Live fare check next

Illustrative trip. Fares, awards, and rooms aren't confirmed.

FlightHawk's trip workspace on a phone: Go a little deeper, with dates, places, days and share

Whoever. What
we're betting on.

Employees for Main Street

An employee who answers your phone and talks to your callers. Tell Whoever where work falls through.
It designs the employee and puts them on their own number.
Audition them before you pay a cent.

Read the full story
01Answers

With the role and the facts you approved.

02Follows up

By text, when the job calls for it.

03Collects

Useful details. No invented commitments.

04Reports

A clean summary, in the owner's hand.

The people with the idea do the making.

Who we are

J Eric Berg

Eric Berg · Founder & builder

Crush Digital Atelier is Eric Berg's studio, co-founded with Ben Lacaze, who still jumps back in between screenwriting projects in France. Julien De Luca, a jedi developer who codes for Ferrari's F1 team, is our technical advisor.

No handoffs, no account managers, no deck that turns into someone else's problem. We build our own products first and live with them after launch, so we know which details people actually touch.

Then we bring that to yours.

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