A promo is a story before it's a style.
The easy version of a promo is a montage: logo, a few screens, a slogan, music. It looks busy and says nothing. A stranger scrolling past should get the point in the first few seconds, and every cut should cause the next one.
So each one starts with the product's own material. The Hire Whoever promo was built from the live hirewhoever.com: its type, its palette, its own lines.
Then one look carries the whole thing. FlightHawk's is an airline safety card. Diggby's is a city raised from real building-permit data. FetchQuest's is a paper island.
Four of ours.
Each one plays through silently, then hands over to the next. Click the one that's playing to watch it with sound.
Hire Whoever, The phone rang. Three missed calls while you were up on a roof, and the new hire who picks up next time. Told in cards, type and one phone.
Diggby, Every build runs on a clock. A city at night, raised in 3D from real building-permit data, and one building that just turned two.
FetchQuest, Heading that way? One continuous camera over a paper island. Someone heading across the island has room for one more errand. It gets done, and they get paid.
FlightHawk, The seat-pocket card. The whole promo is one airline safety card, read panel by panel. Browser tabs drop like oxygen masks until one yellow tile does the job.
Built on the beat.
FlightHawk's card was cut to a 120 BPM funk groove, and every cut lands on a bar. Here's the beat sheet it was built from, one beat at a time.
The seat-pocket card, beat by beat.
A world of possibilities.
The card slides out of the seat pocket. Browser tabs drop like oxygen masks, faster and faster.
Fewer open tabs.
One yellow Hawk tile drops. The traveller pulls it down and sits back.
Tell Hawk what you're thinking.
A speech bubble fills on the beat, then folds into the tile.
Explore the possibilities.
Seat-back screen. Two routes draw; the tile picks one and a plane flies it.
Keep what feels right.
Three cards land on the tray. One flicks away, two slide into the pocket.
It was one card all along.
The camera pulls out, and the whole story turns out to be a single card.
Follow your better instincts.
The traveller stands for the first time and walks to the exit door.
Less searching. More being there.
Through the door onto the brand's own street photo. Wordmark, URL, chime.
How one gets made.
Four steps, and you see the story before anything moves.
The real material
The business, its own type, colours and words, and the one idea worth telling.
One page
The story as a chain of cause, the look, the sound, and the single moment it builds to.
Story first
A rough storyboard you react to before any animation starts.
Cut to the music
Animated, timed to its track, then polished frame by frame.
Questions we get asked.
Twenty to thirty seconds, vertical, made for a phone held in one hand.
Yes. Each one is cut to its own track. Click the one that's playing above to hear it.
Your product and its real material: the site, the app and the words you already use. We start from those, not from a blank page.
Yes, when the product has a story worth telling. Send us the product and what you want people to understand.